NLP - Neuro-linguistic programming

Change is a process, not an event.

NLP as a technique was developed at the beginning of the 1970’s by Richard Bandler and Dr. John Grinder through the modeling of internal strategies and communication patterns of: Fritz Perls, a psychotherapist and a founder of the Gestalt School of Therapy, Virginia Satir, a famous family therapist, and Milton Erickson, a world-renowned hypnotherapist. They noticed that all successful therapists had very unusual ways of interacting with other people. The first step was to discover their patterns of communication, attitudes and thinking, and then they thought of the possibility of obtaining similar results in other people by copying this style of interaction.

Neuro-linguistic programming – NLP is a communication model based on the subjective study of the language, communication, personal growth and development. It is a system of attitudes, skills and techniques that form a method of understanding the way we think, communicate and process emotions.

NLP aims to teach us to understand our inner life, our internal strategies and mechanisms, performances, motivations, drives, emotions, limiting factors, the reception and processing of information and their impact on our behavior and on other people. NLP answers the question: “How do things work?”.

NLP opens the doors to the achievement of excellence and shapes it by defining internal strategies, communication patterns, attitudes and specific ways of thinking. It opens the possibility for other people to do the same easily and effortlessly.

“Neuro” refers to the brain and the nervous system, how information is received and processed. We perceive the world around us through our senses. We use our eyes to see (sense of sight), and also we perceive the world through hearing (sense of hearing), tasting (sense of taste), smelling (sense of smell), touching and feeling – physically and emotionally (kinesthetic). The stimuli, i.e. the information from the external environment that we receive through these channels (senses) are then processed by the nervous system. In this way, we create our own “map of the world”, i.e. our own perception of reality.

“Linguistic” refers to the language we use to describe our experiences or our reality in the past, in the present or future. It is made up of the words we use to explain the information we receive through the senses. NLP deals with the impact of those words on our internal thinking process – how they determine what our mood and behavior will be.

“Programming” refers to mental processes, feelings, personal habits, patterns of behavior, internal strategies, etc. In short, it refers to the question of how we work, how we behave during the day, whether we follow the steps of work correctly while doing a task or habit, whether we stick to the usual order of things (routine) or not, and how we feel.

According to NLP, success and good results have their own internal structure. They are based on several basic principles that ensure NLP’s effectiveness in terms of individual flexibility, an impartial approach without criticism and a position of acceptance, freedom and goal orientation. One of the main goals of NLP is to give the individual a greater choice and to make that choice clear to them, which directly affects their ability to take the life in their own hands.

Effective communication and a successful approach focused on finding solutions are the two main reasons why NLP coaching is appreciated in all the different fields where it is applied.

NLP can be utilized in every aspect of your life.

Personal development

NLP can help us overcome small and big challenges in life, whether it means overcoming problems or increasing performance, for example:

  • to change, adopt and eliminate certain behaviors
  • to choose mental, emotional, and physical conditions at any time
  • to remove limiting beliefs
  • to  communicate effectively with others and with ourselves
  • to access powerful internal resources
  • to achieve the desired results
  • to live as we deserve!

In other words, be what you are, do whatever you want and have whatever you want, privately or professionally.


NLP is extremely popular in the business world, where different NLP techniques are used to achieve outstanding fast results:

  • improving employee-management relations and motivational leadership
  • building trust with employees, customers and suppliers
  • effective communication with employees, customers and suppliers
  • developing presentational skills that create a true connection with the audience and position you over the competition
  • conducting action-oriented meetings – maximizing time and results
  • choosing the right person for the right job at the right time
  • using strategies to increase sales opportunities
  • mastering advanced negotiation and influence techniques
  • applying effective problem solving techniques
  • optimizing sales
  • removing the limiting beliefs in oneself and the team for achieving optimal results.

All of the above will result with:

  • Increased effectiveness and productivity
  • Better work performance
  • More time to focus on results
  • More satisfied and motivated employees
  • Employee development
  • Reducing the changes in the workforce
  • More satisfied customers
  • Increased mental and emotional health.


The connection between the mind, the emotions, and the body creates changes in the health, and depending on the internal state, in a positive or negative way. NLP is a valuable set of techniques that can serve both healthcare professionals and individuals seeking an overall well-being.

  • Improves health
  • Reduces stress
  • Increases energy
  • Engages the mind’s ability to heal the body
  • Changes the mindset.